WELCOME TO YAEL!
The aim of YAEL is to celebrate style! Your style!
And with your individual style---your clothes, accessories, skin ornamentation, nails and hair---you are communicating to others about who you are. What we display externally is the simplest and most primary way of expressing ourselves to others whether we intend to or not.
Expression of female individuality is one component of style. The second component of style is visual appeal. While visual appeal is subjective, there is often a consensus about whose style is more appealing. What is it that makes a certain woman's style more noticeable and magnetic? Perhaps, her style choices express her true self, and others respond positively to this match of internal and external variables. Expression is, naturally, more important, but visual appeal acts in a complementary way. Expression relies on reception.
YAEL style = Expression of female individuality + Visual appeal
*
Yael is a Hebrew name meaning "Nubian Ibex." She is adaptable, agile and resourceful navigating steep and rocky terrain in the arid mountains of ancient civilizations.
Yael is a beautiful name for this endeavor. The idea for YAEL began brewing during that time period which shall not be named. Style seems like a very low priority in the big picture, but when a woman does not have the option to share and express her style, she realizes she is hardly expressing herself at all. It is not an overstatement to say style is freedom for a woman.
The concept of YAEL started with a more serious vibe, but has since been refined to find joy in individual style and share it with other women. Very simply, we're here to have a good time!
Yael is a creative pursuit, and a work in progress. We'll adjust and fine tune as we go. We appreciate your kindness and patience as we make YAEL your favorite style and discussion source!
*
Thank you for supporting YAEL!
Editor, Milena T
Share your YAEL style!
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.